MNDR “Hell To Be You Baby” (album)
Anti-pop artist MNDR has been working on her sophomore album Hell To Be You Baby
as soon as the Feed Me Diamonds
tour ended. With features including Empress Of, Choir Boy, GIRLI, SSION, and Hirakish, the album reflects MNDR’s dread and love of pop culture told through a fictional story of cults and cult leaders. Since her initial offerings released over a decade ago, she’s watched the growth of social media’s opiate effect on society in real-time, informing the lyrical narrative of Hell To Be You Baby. “The inner conflicts I have towards the cult of personality and self-obsession and social media as an attack on mental health and society as a whole keeps me laying in bed awake all night. I guess I come at music with a comfy contrarian experimental punk idealism of the past that constantly rubs against my love of catchy modern pop music. My only conclusion to all of this inner dissonance is to sit back as I am consuming and being consumed…is to say to myself It Must Be Hell To Be You Baby…with a terrified smirk.”
In September 2019, MNDR released the album’s first official single “Save Me
.” When she planned to release her album and the news of her firstborn child, the global pandemic hit, resulting in a delay.